The Materials – Whakato

Materials we use (and don't use)

At Whakato, every material choice is made with care and intention. When existing options fell short of our standards for comfort, quality, and respect for both the environment and animals, we chose to work directly with farmers, weavers, and makers to build new supply chains from the ground up. In smaller areas such as trims, the ecosystem is still evolving, and while solutions are limited, we remain conscious of these gaps and committed to improving them with every collection.

Sustainable Fabrics - YES

Our fabrics are grown, spun, and woven with respect for the land and the people behind them. We work primarily with natural, biodegradable fibres sourced directly from farmers and weavers. By staying close to the origin, we ensure traceability, fair practices, and long-lasting quality.

Coconut Buttons - YES

Our buttons are made from discarded coconut shells, a natural by-product that would otherwise go to waste. Each button is shaped and finished by skilled makers, giving subtle variations that reflect its handmade nature. Durable, biodegradable, and thoughtful by design.

Product label for whakato with care instructions and branding on a brown background

Labels - NO

We think that the printed swing tag is an outdated concept for online businesses. Swing tags might make more sense in a store, but in our digital world, we think we can do better than what's always been done. Your digital swing tag and digital care guide can be kept or passed on to someone in the future (say if you purchase it as a gift).

Fusing or Chemicals - NO

We avoid synthetic fusing and harsh chemical finishes in our garments. Instead, structure and form are achieved through thoughtful pattern-making and skilled tailoring. This keeps the fabric breathable, skin-friendly, and easier to return to the earth.

Vegetable Dyes - YES

Our colours come from plant-based dyes derived from roots, leaves, bark, and flowers. These dyes are processed using low-impact methods that are gentle on both the wearer and the environment. The resulting shades are soft, nuanced, and evolve beautifully over time.

Bio-Degradable Sewing Thread - YES

We use GOTS certified organic cotton sewing threads for strength, longevity, and compatibility with our fabrics. Wherever possible, threads are selected to ensure the garment remains largely biodegradable at the end of its life. Every stitch is placed to endure wear, repair, and reuse.