Whakato, a Maori term, means “to plant, nurture, and cultivate”. It represents a holistic approach to growth, encompassing not only the act of planting but the care and attention required to foster life. This word reflects the deeper connection between nature, culture, and sustainability.

At Whakato, we embrace this philosophy by creating products that are crafted from natural ingredients, inspired by ancestral wisdom, and designed to promote balance in both body and spirit. Our name embodies the idea of nurturing the Earth and ourselves, encouraging mindful choices that lead to long-term well-being.

Our mission is to inspire a profound connection between people and the natural world by offering products that are both sustainable and effective. We are dedicated to crafting solutions that promote wellness without compromising the health of the planet. Through the use of responsibly sourced ingredients, we aim to bridge the gap between ancient wisdom and modern innovation.

We believe that true wellness comes from living in harmony with the Earth, and we are committed to creating products that foster that balance. Every step we take is guided by our desire to inspire conscious, mindful living.

A world where wellness is rooted in nature: We envision a future where people turn to the Earth for healing, using natural products that nourish both body and soul. Our vision is to make this lifestyle accessible and attainable for everyone.

Sustainability as a standard, not an option: In our future, sustainability isn’t just a consideration—it’s at the heart of every choice we make. We strive to create products that leave a positive impact on the environment, ensuring that future generations can enjoy the planet’s gifts.

A global movement for mindful living: Our vision goes beyond products; it’s about fostering a community of like-minded individuals who value conscious living. We aim to be a driving force in the global shift towards sustainability and wellness.

Health for people and the planet: We dream of a world where personal well-being and environmental well-being are not seen as separate pursuits but as interconnected. Our vision is to create a lifestyle where both thrive together.

🪴 At Whakato, every product begins with purpose. We don’t create items that simply exist—we create garments with a defined lifecycle, designed to biodegrade or be fully recycled at the end of their journey.

🪴 Transparency is non-negotiable. Every fiber, every button, and every stitch is accounted for because we believe in complete honesty about our process. Nothing is hidden; everything is thoughtfully sourced and sustainably crafted.

🪴 Emotional bonds matter. We create products that you’ll want to keep because they fit your life—both in style and substance. We know that garments stay in use longer when they feel "right."

🪴 Durability is not just about fabric strength, it’s about creating continuous engagement with the things you love. The longer you cherish and wear our pieces, the more we succeed in reducing waste.

🪴 The fast fashion model is broken. Falling out of love with garments as quickly as we fall into them creates mountains of textile waste. Our solution is simple: create garments that adapt to your needs, making them staples, not trends.

🪴 We partner only with those who share our values. From suppliers to innovators, everyone in our chain is committed to the same goal—creating with care and responsibility.

🪴 Sustainability isn’t a feature; it’s our foundation. From inception, we ensure that each step in our production process minimizes harm and maximizes positive impact. We won’t settle for less.

🪴 We’re not just here to make clothes; we’re here to change the way we create and consume. That’s why each item undergoes a lifecycle assessment to understand its full impact on the planet